In November 2021, a leading employment site evaluated three potential partners, including Ongig, to make job postings more inclusive and effective. The goal was to assess the impact of these partners on job ad performance.

Study Details:

• Scope: Surveyed 1,013 U.S. respondents who reviewed 100 job postings.
• Objective: Evaluate job postings on four attributes: likelihood to be considered, likelihood to apply, clarity of duties, and formatting/layout.
• Method: Used Ongig's software to optimize each job posting, aiming for a Total Score of 90 or higher. The optimized job postings were sent back for testing.

Key Findings:

1. Clear Statistical Winner: Ongig showed a ~10% or more average increase across all four attributes compared to the original postings.
2. Increased Application Starts: The total number of applications showed a clear preference for Ongig's optimized postings.
3. Stronger Affinity Among Underrepresented Candidates: Black women and Latino men exhibited a strong preference for job postings optimized by Ongig.