Within 15 minutes, Salesforce.com Senior Community Manager Nathan Freitas created this “social” job description that was soon to go viral across the internet. Nathan’s energy and enthusiasm in the description compelled people to share the job via social channels such as Facebook, LinkedIn, and Twitter.
In a few short weeks, the job description had been tweeted 57 times. Wait a second, 57 people tweeted a job description? Indeed. Yes, it’s unheard of, and yes, we’re going to share how you can achieve those results too.
Think about the current state of recruiting. 99% of job descriptions fail both the hiring manager and candidate.Hiring managers enter job requirements into a database that few people will ever read. In turn, candidates glance (barely) over three paragraphs of text devoid of key information about the actual team they would be joining.
Back to Nathan. He is a high energy leader with an innovative approach to business. He was recently given the go ahead to hire for two positions. He knew that it was going to be difficult to portray his style and enthusiasm to candidates in a written job description.
To bring his message to life, Nathan composed a quick video. He proceeded to push the video out across his own social networks. He quickly learned that candidates would come straight to him, and that was hard to manage. He also saw that it was going to be hard to keep momentum going with the video.
In talking with a Director of Recruiting at Salesforce.com a few weeks later, Nathan learned that the company was starting to use Ongig. As he explored the site, he saw the opportunity to leverage his video within the context of a “social” job description.
Nathan logged in and quickly uploaded his video to begin creating his “social” job description. He uploaded six pictures, added the specifications, and connected his LinkedIn profile. Within 15 minutes, he had one of the most shareable job descriptions on the internet. From there, it was off to the races!
The Community Manager Position Comes To Life
As the job was going viral, several candidates were beginning to consider applying. As they watched the video, they were also looking at Nathan’s background via LinkedIn. In
addition, they had an opportunity to read through the requirements for the job as well as
learn why the role was open. That said, people still had questions or a desire to make a comment. The real-time interactivity proved key in Nathan’s job continuing to go viral. The job description compiled 34 comments. That’s 34 times that someone took the time to ask a question or comment. No job description on the internet today can claim that.
Nathan took full advantage of the real-time interactivity. As candidates made comments and asked questions, he was timely in responding. He was able to respond in one place for all candidates to see. This was a time-saver as he only had to answer questions once. The other benefit was that it kept the job description fresh. There was something new for anyone returning to look at the job again.
Nathan also discovered a nice byproduct of the commenting on the job description. Since LinkedIn is used as way to identify yourself, he could actually see the background of people real-time. While candidates can certainly stay anonymous when making comments, several choose to show their identity. This turned out to be a big time-saver for Nathan. He could easily click on their profile in the comments section and quickly rule them in or out.
Perhaps the best use of the comments section was notifying candidates when the job was filled. Nathan posted a comment stating that the positions were filled, and that he was appreciative of everyone’s interest. Once the comment was posted, each applicant and “follower” of the job received the note from Nathan, and knew the job was filled. Candidates appreciated the note even if they were not hired. They knew where they stood and avoided the “black hole”!
Creating A Job Worth Sharing
Today’s hiring managers and recruiters must pay close attention to the numbers. It is important to have metrics, so that you know where best to spend your time.
In this case, Nathan knew that the primary thing he needed was awesome content that brought his job to life. Once he created the video, he quickly packaged the video within Ongig that included his LinkedIn profile, relevant pictures from his recruiting team, and details from the job description on the Salesforce.com careers page.
In return for his efforts, here is what the numbers looked like for Nathan’s “social” job description:
- Total Views: 3,950
- Ongig: 1,892 Views
- Twitter: 57 Tweets, 632 Views
- Facebook:20 Likes, 258 Views
- LinkedIn: 5 minutes, 36 seconds per visit
- Comments: 34
- Applications: 52
- Hires: 1 (via Ongig)
The number one result that hiring managers are interested in is the actual hire. In this case, Nathan was hiring for two Community Managers. He was able to successfully hire two standout candidates. One of those hires came by his efforts in building the “social” job description.
One of the candidates Nathan hired is Jared Paul. Jared had heard about the position previously, but was not sure it was the right fit for him. After watching the video on Ongig, he felt that Nathan’s energy and enthusiasm matched the type of person he wanted to to work with. The result was that he applied, interviewed, and is now a full-time Community Manager at Salesforce.com.
Congratulations to Nathan for his progressive approach to hiring, and congratulations to Jared as well on this awesome position with the world’s most innovative company!